Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Wayne Willette, Founder of CrossFit CrownTown, located in Corona, CA, USA.

What's your business, and who are your customers?

CrossFit CrownTown is a group fitness gym that is Coach led. We provide challenging workouts that are adjustable to any age or fitness level. Our customers are anyone who has goals to build muscle, lose fat, and have fun doing it with other like-minded people.

Tell us about yourself

Everyone has a gift and a purpose. I get satisfied helping others improve the quality of their life through exercise and nutrition. Knowing that they can do things they never thought possible with a little of our help is very rewarding.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment as business owners is getting people off of medications, reversing the symptoms of diseases, and giving people the confidence to do things they never thought were possible, all through strengthening their bodies and finding a healthy lifestyle that is sustainable.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is managing your time to ensure that you are working hard to achieve your business goals but not overworking to make certain you stay sharp and have a balanced life with your family. Many business owners overwork themselves, and it ends up hurting their business in the long run.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

If you want to start, run and grow a business today, then you need to:

  1. Have a plan. Visualize and write down clear goals and expectations.
  2. Expect to work really hard and learn every aspect of your business.
  3. Follow and learn from similar businesses that have seemed to be successful in what you're trying to start. Emulate their practices, and once you have experience, you can adjust what you do to be better!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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