Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Daniella Dayoub, Founder and Owner of DFitLife LLC., located in Palo Alto, CA, USA.

What's your business, and who are your customers?

I am a health coach, working with people of all ages and challenges to really own their wellness. We look at nourishment, movement, genetics, stress management, supplementation, and even some lab work to uncover the best way for them to not only reach their goals but to optimize their health over the long term.

Tell us about yourself

Personally, I developed an eating disorder in my teens and was then diagnosed with osteoporosis in my 20's. I realized that my choices were what ended me in a health crisis. Making changes, and owning my wellness, is the only way I can get better. Showing my clients that they actually have agency in their health, watching them really step up and feel great, is what keeps me going.

What's your biggest accomplishment as a business owner?

Figuring out how to quickly adapt when the pandemic shut-down began an amazing accomplishment. Not only was I able to find a whole new way to do business, but I also realized it was a great opportunity to take my health coaching to a whole new level. Now I get to work with people all over the world, with all kinds of challenges and do it all from home. I'm more present for myself, my family, and my clients.

What's one of the hardest things that come with being a business owner?

Self-motivation to push outside your comfort zone is always a challenge. I don't have to take a continuing education course or write a blog, but doing so might help my business grow. Doing more than just the minimum, going the distance, that's the hard part- but also the most rewarding for me.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Hire a business coach. You need someone with an objectivity which will ask you the hard questions and help you keep pushing limits.
  2. Have a schedule. Don't think that running your business all day and even at night is healthy or even helpful to your growth. Set limits on your time. Separate personal and work. Have solid boundaries.
  3. Stay organized. Even if you have a bookkeeper, you need to know where all your client information is, where your money is (coming and going), and keep your eye on the big-picture.

Is there anything else you'd like to share?

Being self-employed is hard but worth it. Working for yourself and being responsible for the failures (and successes) means that every choice counts. I think it's good to have worked for other people for a while before you go off on your own. See what you can learn from your bosses. Notice what they do great, what they struggle with. Make notes about how you'd do things differently. And don't shy away from advice and criticism. Even if you don't agree with the feedback, there's something to learn from it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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