Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Emilie Mascarell, Founder of Emilie Consulting, located in Brooklyn, NY, USA.

What's your business, and who are your customers?

My business, Emilie Consulting, is a niche consulting agency specializing in fragrance and beauty product strategy and development. We're helping fragrance and beauty brands in bringing their vision to life.

Tell us about yourself

With over 15 years of experience in the beauty industry, I've had the chance to work with companies of all sizes, from start-ups to big players. It became clear to me how challenging it can be for smaller businesses to make smart decisions and feel satisfied with the fragrance and beauty products they launch.

They often lack the resources to hire all the experts that large companies have access to, which can be a major obstacle to success. That's why I founded Emilie Consulting, a consulting agency that specializes in fragrance and beauty product strategy and development. My goal is to empower start-ups to create effective, sustainable, and high-quality beauty products that truly represent their values and vision. By providing expert guidance and support, I help entrepreneurs navigate the complexities of the beauty industry and make informed decisions that lead to successful product launches.

What's your biggest accomplishment as a business owner?

My biggest accomplishment has been successfully transitioning one-time projects into lasting client relationships. I'm incredibly grateful for the trust and support I've received, which has paved the way for ongoing partnerships.

What's one of the hardest things that comes with being a business owner?

Wearing all the hats. For me, being a salesperson is definitely the toughest part.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Define your unique value proposition and be clear on what sets your business apart.
  2. Gain a deep understanding of your target audience to tailor your offering, messaging, and customer experience.
  3. Take it one step at a time: Don't stress about having all the answers upfront. Just tackle each challenge as it comes and learn along the way.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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