Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Etoshia McFarland, Founder of Faces By Etosh, located in Columbia, SC, USA.

What's your business, and who are your customers?

As a licensed esthetician, I help clients achieve beautiful skin without the use of excess filters. Our skincare line offers a variety of skincare options to address different skin types and is available online to our customers around the world. As a 5x award-winning spa owner and educator, I train spa professionals how to propel their businesses and implement passive streams of income.

Tell us about yourself

I first started my journey in the aesthetics industry as a makeup artist. My passion for helping women love the skin they are in grew my curiosity, and I loved to learn more about the health of the skin. As an esthetician of 6 years, I have helped clients address their skin concerns and help them build up their confidence.

My love of esthetics opened up opportunities for me to become an educator. As an instructor, I motivate and educate future estheticians to master the art of facial treatments and propel their beauty businesses with valuable resources and strategies. Seeing the growth and hearing the success stories of my students is what motivates me each day to continue to do what I do in the aesthetics industry.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is still being in business after the pandemic.

What's one of the hardest things that comes with being a business owner?

The hardest thing that comes with being a business owner is finding the perfect work/life balance. The constant demands of the world, along with the hustle and bustle of being a business owner, can take a toll on a person's health and wellness. Implementing routine self-care along with breaks and vacation is key.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

The three tips I would give to someone looking to start, run and grow a business are:

  1. Focus on providing value to your customers.
  2. Embrace digital marketing.
  3. Be flexible and resourceful.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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