Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Serge Roy, Founder and CEO of Fitara Fitness, located in New York, NY, USA.

What's your business, and who are your customers?

Fitara Fitness is a Fitness and Personal Training application available on the Google Play and Apple App Store. Users can create a profile, set their goals, and track their macronutrients, hydration, activity & nutrition. In addition, they can browse and self-assign our collection of workouts, workout programs, recipes, and fitness-related articles. Our user is the type of person that is either starting their fitness journey or looking to improve their workouts and could use some professional assistance by way of direct coaching. For our clients, we create customized workout programs based on their goals, nutritional guides based on their needs, and weekly video check-ins in conjunction with chat functionality, all available in the app.

Tell us about yourself

The son of Franco Haitian Immigrants, I grew up an overweight child in Staten Island, New York. As I got older, my brother Didier took it upon himself to help me with my weight loss, and during my Jr year of high school, my brother introduced me to the gym and started training me. I did begin to lose weight, and thanks to him, I lost a considerable amount of weight during the summer right before my Sr year of high school. Unfortunately, unbeknownst to me, I lost my brother to gun violence, and that forever changed the trajectory of my life. After high school to honor my brother, I became a certified Personal Trainer and have since been an active coach for all 11 years of my career thus far. I've worked at big box gyms, including Equinox as a Tier 3 coach; I've worked independently as an in-person coach right up until covid put the first iteration of my business out of commission. Thankfully we've not only pivoted but have grown and are moving forward as a part of the new digital age. What motivates me is knowing one day, I may not be here anymore, and I want to leave a contribution to society. I feel we're on earth to help one another in various forms - my medium just so happens to be fitness. I've also lost my second brother Jerry to a violent car accident right before covid; those things, although sad, have only further fueled my motivation to help as many people reach their fitness goals and give it my all day in and day out because you never know when it's over.

What's your biggest accomplishment as a business owner?

My company is "fresh out," so I would say my biggest accomplishment would be my self-published book 'How To Finally Lose Some F*cking Weight' written in 2021. (available on Amazon)

What's one of the hardest things that comes with being a business owner?

I'd say having to wear all the hats. But once the ball starts rolling, it becomes easier to ditch one or two. But as the leader, even when you grow, be ready to grab a hat just in case.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research - Be willing to ask the public questions and get down to the nitty-gritty; get to know your ICP.
  2. Stay Consistent - This will be HARD for a long time. Be willing to be in this for the long haul, even if you have to get jobs in between (I've been there).
  3. Find your why - my why is a myriad of things, but yours can be simple. So long as your why is something that will keep you focused during your tough times, you can get through it.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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