Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with Hawk Mikado, CMO of Funneltopia, located in Tampa, FL, USA.
What's your business, and who are your customers?
Funneltopia is a marketing and sales funnel agency that provides funnel-building and consulting services to businesses. The company creates sales and marketing funnels for coaches, consultants, speakers, and authors. We help companies to develop high-converting funnels that drive traffic, generate leads, and increase sales. The company's services include funnel strategy, design, copywriting, and implementation. Funneltopia also offers a variety of educational resources, including courses, webinars, and workshops to help entrepreneurs and business owners learn about funnel building and marketing strategies.
Tell us about yourself
I'm an entrepreneur and marketer who has helped numerous companies create profitable funnels and achieve success to positively impact the world. While I'm focused on business success, it's important to note that I want to make an impact in the world through our own work and what we do. By helping entrepreneurs and business owners achieve success, we're indirectly contributing to job creation, economic growth, and, ultimately, charitable giving. As more successful businesses are created, more opportunities are available to give back to communities and causes that are important to individuals and society as a whole.
What's your biggest accomplishment as a business owner?
As a business owner, something I consider one of my biggest accomplishments is the success of all of the clients who trust us and our services. Every time our clients have a greater number of leads, conversions, brand presence, increase in annual recurring revenue, recognition, etc., we know the hard work we (as a team) will have done will be worth it. Besides that, every time my team members feel motivated and find growth within the company, I see it as a great accomplishment because the whole point of building this team is to make everyone feel involved and as a core member while having fun and feeling passionate about what they do.
What's one of the hardest things that comes with being a business owner?
One of the hardest things that business owners face is the need to wear many hats and be responsible for every aspect of the business. As a business owner, you have to juggle multiple roles, including operations, finance, marketing, sales, and customer service. You have to be knowledgeable about your industry, competitors, and customers and make critical decisions that can impact the success of your business.
Additionally, being a business owner can be a lonely journey. It can be challenging to find a work-life balance and maintain personal relationships while also managing the demands of your business. The pressure to succeed and the risk of failure can also affect your mental and emotional well-being.
While being a business owner can be rewarding, it requires hard work, determination, and resilience. It's essential to be prepared for the challenges that come with it and to seek support and advice when needed.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Start with a solid business plan. During this first phase, you need to outline your goals and strategies and plan how to achieve them. A solid business plan can help you clarify your vision, identify potential challenges, and guide your decision-making. Your business plan should include a detailed analysis of your market, competitors, and financial projections.
- Focus on your customers. Your customers are the lifeblood of your business. Building a customer-centric company is critical to success. Listen to your customers and understand their needs, preferences, and pain points. Use this information to develop products and services that meet their needs and provide excellent customer service. Happy customers will not only return but also recommend your business to others.
- Build a strong team. No matter how great your business idea is, you can't do it alone. Building a solid team is critical to the success of your business. Hire people who are passionate about your business and bring complementary skills to the table. Create a positive work culture that fosters collaboration, creativity, and innovation.
Where can people find you and your business?
Website: https://joinfunneltopia.com/
Facebook: https://www.facebook.com/Funneltopia
Instagram: https://www.instagram.com/funneltopia/
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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