Interested in starting your own entrepreneurial journey in event services but unsure what to expect? Then read up on our interview with Kathryne Carter, Owner of Grace And Virtue Events, located in Silver Spring, MD, USA.

What's your business, and who are your customers?

Grace And Virtue Events is a logistics planning and coordination services company for proposals, weddings, and social events (dinners, birthday parties, showers, business events) in the DC, MD & Northern VA area. We serve couples, families, and small businesses who need support creating a meaningful and thoughtful event with attention to specific details and creativity. It officially started in Aug of 2018.

Tell us about yourself

I'm Kathryne Carter, owner/planner of Grace And Virtue Events. I am originally from Harlem, NY and now love living in the DMV area. I love planning and coordinating events, especially when it comes to managing logistics and details, being creative, and managing solutions. I have a 15-year background in Special Education, working with individuals with disabilities and supporting them and their families with accessing their community, identifying goals, and learning work skills. I started planning when I planned my mother and stepfather's wedding in 2009. I'm passionate about supporting my clients by having unique and intimate experiences. I love being creative and doing things outside of the box that is meaningful to my clients while preserving some traditional wedding components.

What's your biggest accomplishment as a business owner?

My business will be in its 5th year in August 2023. Starting my business was a great accomplishment, but continuing to grow the business over these last 4 years has been a great accomplishment. I love seeing my goals for my business grow and change and how I have grown and changed with my business. I am looking forward to the next 5 years and the years after that!

What's one of the hardest things that comes with being a business owner?

There is always something to learn as a business owner. It is sometimes challenging to keep up with everything that must be done to maintain, grow and develop a business. Owning a business is challenging because of the things I don't know. But I am grateful for the lessons learned over the years, and I look forward to continuing to learn how to run my business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do what you can; it won't get done in one day.
  2. Not every task/strategy/advice is something you HAVE to do. Do what works best for you & your business.
  3. Ask questions and ask for help. You are not alone. There are so many things you will need to do as a business owner. Take it one day at a time; if you cannot have a team in the beginning, it is ok. Learn how to run the business so that when you do have a team, you can teach them how your business operates. You can't do all the things at once; take the time to learn and make changes. It is ok to make adjustments to make things better; it is not necessarily a mistake.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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