Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Nichole Jones, Owner of Heart Sing Horse Journeys, located in Spring Grove, PA, USA.

What's your business, and who are your customers?

Heart Sing Horse Journeys is a nonprofit organization in York County, Pennsylvania. Our mission is to provide a safe haven for adolescents and adults to strengthen their relationship with themselves and the world through wellness practices and experiential learning with horses and nature.

Tell us about yourself

After a lifelong love affair with horses, in 2010, I was thrown from a horse and hit my head. This experience initiated a new perspective on how I not only lived my life but how I interacted with my horses. I began searching for new ways of being with myself and my herd. It was through the wisdom of the horse that I was able to achieve greater understanding, personal healing, and growth. In 2019 I began a mentorship in Equine Facilitated Learning that has deepened my knowledge and understanding of the capacity that horses have to help people connect to parts of themselves that may otherwise be hidden. To bring light to the shadows and lift people into a greater version of themselves. This is my mission. To hold space for people's healing.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner has been to watch our community grow. To have our herd touch the hearts of people from all walks of life. Kids and adults benefit from just spending time with the herd.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is the level of responsibility for caring for our herd of 21 horses.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be of Service.
  2. Keep going; your day will come if you keep showing up.
  3. Stay open to possibility.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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