Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Raoul Benavides, Founder of Heart Soul Heat, located in St. Paul, MN, USA.

What's your business, and who are your customers?

Heart Soul Heat is a modern Mexican condiment brand. We are interested in bringing authentic Mexican representation to the grocery aisle. Our customers are foodies, home cooks, grill master dads, and people interested in elevating everyday foods' flavors.

Tell us about yourself

I come from a long lineage of entrepreneurs. How I can do this creatively is the only question that matters to me when starting a new project. I want to create change, inspire people, create jobs, and support inner-city families in any way I can.

What's your biggest accomplishment as a business owner?

I am overwhelmed with joy when I hear from customers in the farthest regions of the country. We have a lot of fans in Alaska. Who knew? Creating a product means touching people's lives, which is really rewarding.

What's one of the hardest things that comes with being a business owner?

It's a long and lonely road. I call entrepreneurship "The Beautiful Struggle." This career path always challenges your self-worth and is filled with self-doubts. The joy is in fighting through the difficult moments and remembering that this is your ship, and you get to control the speed and direction at all times. I think real leaders get through the hard times with radical ownership of the situation.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Make friends with failure. It is part of the process.
  2. Dream bigger. Do not limit yourself.
  3. Learn from others' mistakes. You don't have enough time to make them all yourself.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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