Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Jackie Errico, Co-Owner of Just Lift Fitness, located in Clarendon Hills, IL, USA.

What's your business, and who are your customers?

Just Lift Fitness is an exclusive, high-end personal training studio situated in Clarendon Hills, IL. We specialize in providing personalized fitness programs tailored to each individual's unique health and wellness goals. Our comprehensive services include personal training, small group private training, nutrition coaching, and convenient online offerings through our dedicated mobile fitness app. Our primary clientele consists of moms and dads who are keen on reclaiming their body confidence and prioritizing their health and strength. At Just Lift Fitness, we understand the unique challenges that parenthood brings, and we are dedicated to providing a supportive and intimate environment where individuals can focus on their fitness journey. Whether it's through one-on-one personal training sessions, small group private training, or virtual engagement via our mobile fitness app, we cater to the specific needs of parents looking to achieve their fitness goals.

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Tell us about yourself

My undergrad is Exercise Science, and I have my Masters in Business Administration. I played college basketball at North Central College and always enjoyed leading my team and coaching them in the weight room. I have done a little bit of everything, when it comes to the health and fitness industry. I started my career as a college strength and conditioning coach. I then moved into corporate personal and group training. I took everything I loved about the health and fitness industry and everything I did not like, to then motivate me to create my own unique business model. My WHY has changed and developed over the years, but it started with wanting to make the world a healthier and happier place while positively changing people's lives and helping them get the body they want. I am on a mission to touch as many lives as possible.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner has been being able to positively influence and change lives within our community. It is a special feeling to be able to understand a client's WHY and create a relationship with them that leads them to get results, whether that be weight loss, gaining muscle, getting their body confidence back, or being a more functional human. I have been able to build an amazing team that treats our clients like their own family. It has led to us being able to get our clients the amazing results they deserve.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that comes with being a business owner is taking full responsibility for everything and anything that happens within the business. I have had to learn to take complete responsibility for every client, every employee, and every decision. How you react and learn from any failure or decision will determine how you can positively move forward from the situation. I look at every failure as an opportunity to get better. I like to remove the word failure, and simply state it as an opportunity to get better from here.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Define your mission, vision, and values, and let every decision you make moving forward work in line with those. They will help guide you in the right direction and will allow you to sleep at night.
  2. Don't risk the empire for the pot of gold. Learning to say no to the shiny new objects that will be thrown in front of you. Stay true to you and your mission.
  3. Learn to enjoy the infinite game. We are not playing a finite game here; we are playing an infinite one, and learning the rules of the game is key. Enjoy the process and the journey, and if you learn to do that, you will come out a winner.

You can connect with Jackie Errico:


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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