Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Rosanna Pittella, Co-Owner of Keto Superheroes, located in Bowser, BC, Canada.

What's your business, and who are your customers?

We are the designers and producers of unique, incredibly decadent, low-carb, gluten-free sweets and bread. Our customers traverse all demographics. The only thing they have in common is a desire to keep their sugars low or remain gluten-free but enjoy their life richly and without guilt or missing out.

Tell us about yourself

We are entrepreneurs in many different businesses, but this one is close to our hearts: as keto coaches and people who are living this lifestyle ourselves, we see how difficult it can be, especially during the holidays, birthdays, and social situations. We wanted to be able to celebrate with special treats that were freshly baked and of good quality. Those were not easily accessible. As for keto bread, what was available was not satisfying or reasonably priced. So we decided to design our own recipes for all the goodies we wanted to have ourselves, and know through our business, able to give to others.

What's your biggest accomplishment as a business owner?

Our biggest accomplishment was to overcome preconceived notions about low-carb, gluten-free food. We enjoy watching people discover how amazing our products are as a part of their healthy lifestyle.

What's one of the hardest things that comes with being a business owner?

It's not a regular job from nine to five. It is a passion and dedication that we are constantly doing almost every hour of the day. There is not a moment where we just let it all go.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Only start a business that you love doing, that you would do for free if given a chance.
  2. Believe in yourself and the products you are selling.
  3. Get partners who are like family (wink, wink)

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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