Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Gabriela Navejas, co-founder, and CEO of Madame Gabriela Beauty, located in Dallas, TX, USA.

What's your business, and who are your customers?

We are a collection of ingredient-driven, clean lipsticks powered by Manuka Honey and inspired by Wanderlust. Our customer is the woman who knows quality, who is looking for safer formulas in cosmetics, and who loves lipstick!!

Tell us about yourself

I'm a mother, business leader, first-generation American, and Wanderlust lover! I switched to a cleaner lifestyle some years ago, and I couldn't find a lipstick that I I created my own! My customers motivate me every day; our goal is to put safer cosmetics one lipstick at a time!

What's your biggest accomplishment as a business owner?

Launching a beauty brand is no small task; it has a lot of ups and downs, so the fact that we are creating a footprint, opening retail doors, and having customers that rave about our product - that is the biggest accomplishment!

What's one of the hardest things that come with being a business owner?

Patience!! A quality I do not have :) Launching and building a brand takes time, patience, and a lot of passion.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Do it!! Be patient and ask for help! I encountered an amazing network of people willing to help!

Where can people find you and your business?


If you like what you've read here and have your own story as a solopreneur that you'd like to share, then email; we'd love to feature your journey on these pages.

Feel inspired to start, run or grow your own subscription business? Check out and learn how you can turn "one day" into day one.