Interested in starting your own entrepreneurial journey in beauty and cosmetics but unsure what to expect? Then read up on our interview with Mary Yang, Founder, and Owner of MarieNatie Cosmetics, located in Los Angeles, CA, USA.
What's your business, and who are your customers?
MarieNatie Cosmetics has been empowering the clean beauty revolution with over a decade of crafting award-winning natural, non-toxic cosmetics that you can feel good about both inside and out. The mission is to provide makeup lovers with a premium makeup experience they can be excited to wear without sacrificing their health and the environment.
Tell us about yourself
I have been an avid makeup lover for as long as I can remember. Drawn to high-quality products with fun packaging, I quickly discovered the cosmetics I was shopping at popular retailers included harmful ingredients that had been found to cause long-term health risks. Quickly identifying a gap in the market, I started dreaming of a sustainable, green beauty brand that would not only be incredibly effective but cute while keeping consumers' health top of mind. I turned my focus to becoming an expert in cosmetics packaging and international trade and traveled extensively across several continents to research ingredients and formulas. In 2009, I successfully launched our Certified Clean brand, MarieNatie Cosmetics. It is our happy customers and positive feedback that keeps us going every day.
What's your biggest accomplishment as a business owner?
We are proud to call ourselves a Canadian brand and have continued to use local manufacturers and resources right here in North America.
What's one of the hardest things that come with being a business owner?
Dealing with ever-changing trends and changes in production to keep up with the needs of customers.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Have a business plan.
- Study your market and competitors.
- Recognize your strengths and weaknesses.
Where can people find you and your business?
Website: https://marienatie.com/
Facebook: https://www.facebook.com/marienatie/
Instagram: https://www.instagram.com/marienatie/
Twitter: https://twitter.com/MarieNatie
If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.
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