Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Michelle Miller, CEO of MM Fitness LLC., located in Tallahassee, FL, USA.

What's your business, and who are your customers?

My business is helping people of all ages and fitness levels improve their quality of life by improving their health and fitness. I help people grow stronger physically and mentally through weight training and consistent accountability to achieve specific, measurable goals.

Tell us about yourself

I'm a 20+ year Certified Personal Trainer, fitness enthusiast, and mompreneur with a passion for children's fitness and a vision to see families around the world connect through lifestyle fitness that begins in the home. My idea to effectively help families accomplish this is through a kids fitness program I created called My First Workout®.

This step-by-step progressive strength and conditioning program consists of 12 workouts that all build off each other. Program 1 portrays 13 full-body exercises that strengthen the entire body depicted in both poster and video format and comes inside the My First Workout® kit. The kits also have eight pieces of kid-size equipment necessary to complete the weight training program. The idea was to create a simple step-by-step program that parents could do with their children containing everything needed to get started and could be implemented from the moment the kit arrives.

Being healthy and fit is a game-changer in the life of every child, as well as deep family connections, so equipping families with the tools to achieve these priceless things is what motivates me each and every day.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is taking the risk to go after the things I dreamed about doing. I began MM FITNESS LLC in 2007 because I saw a need to bring fitness to a niche group of people who needed to do their workouts at home or at work. This idea paved the way for mobile personal training in Tallahassee and continue's to allow me the freedom to use all my energy and talent working for myself rather than someone else. In 2018, I saw a real void of quality programming and fitness equipment for kids and parents to do together at home to learn the skill of weight training. I took My First Workout® from idea to tangible product in less than one year to help solve the overwhelming problem of obesity, mental health, addiction to technology, and the breakdown in the family unit in our country. Over the years, I have spoken with so many people who have dreamt of owning their own business or becoming an entrepreneur, but that's as far as they got. Just thinking about it. I feel very grateful to have been given what it takes to pursue a passion.

What's one of the hardest things that come with being a business owner?

Patience. Dreams are created with the big picture in mind, but the actual day-to-day process of growing a business is quite hard, and it's easy to get disheartened or short-sighted. Patience is absolutely critical for maintaining a positive outlook and remembering what the big picture looks like.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be prepared for the long haul financially, emotionally, physically, psychologically, and relationally. Every single one will be significantly impacted.
  2. Be prepared to encounter the world of technology and social media as you've never seen before.
  3. Be prepared for the roller coaster ride of your life.

Is there anything else you'd like to share?

No matter what the future holds for either of my businesses, I live without the regret of not trying, and that is one of my greatest rewards.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.