Interested in starting your own entrepreneurial journey in wellness but unsure what to expect? Then read up on our interview with Suzanne Zacharia, Founder of New Age London, located in London, UK.

What's your business, and who are your customers?

I am an online (Zoom or WhatsApp) Emotional Freedom Technician, and my clients are anyone who wants freedom from emotional or physical pain. My clients include small business owners who need a coach to walk along this part of their business journey and let go of emotional blocks in their path to success.

Tell us about yourself

I first learned the techniques to help me out of a serious chronic illness when the medical model failed me. Then things developed from there, and I wanted to help others. I found out that my physical condition was exacerbated by many stress and past trauma emotions, so I set about releasing all of those with EFT Tapping. What motivates me each day is to see that look of happy-relieved on my client's faces as they let go of what no longer serves them! That look is what I live for, what makes it all worthwhile!

What's your biggest accomplishment as a business owner?

My biggest accomplishment is getting formal recognition for EFT Tapping as a standalone modality in South Africa, and hopefully, soon will be so as well in the UK.

What's one of the hardest things that comes with being a business owner?

The hardest thing for a business owner, and especially a new business owner, is to dedicate at least 8 hours a day initially, five days a week, to their work. If you do, you will find tasks you can do to grow your business. But if you think it will all land in your lap by simply having a website that just sits there on the internet, being a business owner is not for you. Put in the initial hard work. If you put in those 8 hours a day, five days a week, you will be surprised how much you will find to do and how that will grow your business into a stable concern that supports you, your family, and maybe even some staff or subcontractors.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be disciplined; 8 hours a day, five days a week, is non-negotiable at the beginning.
  2. Keep savings/insurance for hard times. These include illness, long holidays, and local or world economic factors.
  3. Keep reinventing yourself. The world is not static, and neither should your business be. Let your business be dynamic.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.