Interested in starting your own entrepreneurial journey in finance but unsure what to expect? Then read up on our interview with Nicovanna Shannon, CEO of Shannon, Shannon & Associates Inc., located in Montgomery, AL, USA.

What's your business, and who are your customers?

We focus on educating individuals and small businesses on financial literacy fundamentals. We coach, train, and develop individuals and small businesses on how to use financial literacy best practices to stable out and become financially secure.

Tell us about yourself

I saw a need in my community. There is a breakdown in understanding how money works in my community. We took charge of being a trusted resource to receive that care.

What's your biggest accomplishment as a business owner?

One of my biggest accomplishments is when my clients obtain their financial goals.

What's one of the hardest things that come with being a business owner?

Balancing the needs of the business with home life.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Align yourself with mentors to help you grow and flourish. Find a problem in your community and put a solution in place to fix it. Stay consistent, and do not give up when it gets hard.

Is there anything else you'd like to share?

Thank you for this opportunity to share my life's work.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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