Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Lex Sisney, CEO of Organizational Physics Inc., located in Santa Barbara, CA, USA.

What's your business, and who are your customers? provides subscription tools and coaching for scaling a business.

Tell us about yourself

Through my own challenges founding and leading fast-growing companies, Organizational Physics was founded. I began a quest to find a simple, effective paradigm for other founders and CEOs to achieve market-leading, differentiated, and profitable positions for their companies. After years of work in this field, I discovered that organizational success could be distilled to some simple yet powerful principles clearly explained by the classic laws of physics – laws that were true 10,000 years ago and will be just as true 10,000 years from now. His unique approach combines a powerful theoretical framework with practical methods to guide organizational leaders toward greater success and work/life satisfaction.

What's your biggest accomplishment as a business owner?

I am the author of Designed to Scale: How to Structure Your Business for Exponential Growth, Organizational Physics: The Science of Growing a Business, How to Think About Hiring: Play Smarter to Win the Talent Game and Ready for Enlightenment? An Insider's Guide to the Biggest Trip of Your Life. In addition, thousands of entrepreneurs and managers visit my Organizational Physics blog each month for insights into scaling a business and building high-performing teams.

I have been a featured or keynote speaker in a variety of high-profile events, including the LinkedIn Inner MBA Program, the Young President's Organization (YPO), the Entrepreneur's Organization (EO), and in multiple international locations.

What's one of the hardest things that come with being a business owner?

One of the hardest things about being a business owner is knowing when the business has outgrown an early stage and cherished employee, along with the courage to find a new role for that employee, either inside or outside of the company. Not everyone should ride the bus to the last stop.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Are you solving a meaningful problem in a unique way?
  2. Do you have a team who complements you where you are weak?
  3. If the strategy or lifecycle stage changes, change the structure.

Is there anything else you'd like to share?

Once your company has a product-market fit and is being pulled forward by market demand, you'll need to redesign the organizational structure to get to the next stage. Means the operating model and structure that got you too late Nail It is not the same to get you to full Scale It.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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