Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Laura Kummerle, Founder of Paradigm of Perfection, LLC., located in Atlanta, GA, USA.

What's your business, and who are your customers?

My business is Paradigm of Perfection, LLC, and it is an online training business. I help active individuals optimize their movement patterns and develop skills to help them continue to do the things they love throughout their life. I help clients do this through programs and education.

Tell us about yourself

I am a physical therapist by trade with an advanced certification in orthopedics. I began my Instagram page back in 2017 when I was in school to get my Doctor of Physical Therapy as a way to hold myself accountable, remind myself that no one is perfect and that in itself is perfect, and to continue to grow to help my patients even more. Over the years, the account grew, and people started asking for fitness advice, programs, and more, and that’s when the business, Paradigm of Perfection, LLC was born.

After practicing physical therapy for a while, I quickly realized our system focuses on the issues too late, after they’re impacting your life and when they’re more than just a tweak in training. With the platform that I built, I realized I could do so much more to help people improve their training to help them reach their goals, address issues early before they turn to injuries, and empower people to learn more about their bodies. Our medical system is expensive and inefficient, and although it has its place, if we can prevent people the pain, financial commitment, mental energy, time, and more, by allowing them to do something they enjoy for longer, it’s a win-win for everyone!

What's your biggest accomplishment as a business owner?

I’d say my biggest accomplishment as a business owner is empowering people to take their bodies into their own hands and getting people moving better - which can mean getting off pain meds for some, returning to or continuing to do an activity they love, and more.

What's one of the hardest things that comes with being a business owner?

The hardest thing that comes with being a business owner is stopping work to focus on other areas of life. Yes, there are times when business takes the lead, but there should also be time to recharge, refresh, and spend time with people you care about. Finding this balance between prioritizing one over the other at times can be hard when you’re passionate about what you do.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Keep going and take action – you can always figure it out along the way.
  2. Think of trying something new as an experiment. It’s not a failure, it’s a lesson from the experiment.
  3. Take time to reflect and learn from what you’ve done in the past and where you want to go. Learn from others along the way too!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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