Interested in starting your own entrepreneurial journey in personal care but unsure what to expect? Then read up on our interview with Denise Tanigawa, Owner of Vidogi Salon, located in Scottsdale, AZ, USA.

What's your business, and who are your customers?

I own a hair salon in Old Town Scottsdale. We specialize in bridal hair and makeup, hair extensions, haircuts, and colors.

Tell us about yourself

I got into the beauty industry because I love the creative side of it. I get to make people look good and give them a chance to have a makeover. My motivation comes from my passion for helping women to enhance their looks by changing their appearance— from the outside to feel more confident inside.

What's your biggest accomplishment as a business owner?

I led a team to win Hair Wars in 2015 and 2016. I also coached and sponsored Miss Az 2015. I did cover photos for Arizona Weddings (3 times), Phoenix Bride and Groom, and Finest Weddings.

What's one of the hardest things that comes with being a business owner?

I have to deal with constant turnover and fixing work from newer/inexperienced stylists. Also, dealing with mean, ruthless- unsatisfied clients.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Always be on top of your game.
  2. Never let people take you down.
  3. Don't say no to opportunities.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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