Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Julie Havelock, Owner of Purely Hot Yoga, located in Sacramento, CA, USA.

What's your business, and who are your customers?

We are a hot yoga studio offering hot yoga and hot Pilates classes. We offer a variety of classes to fit the needs of adults who choose to start or improve their healthy lifestyles.

Tell us about yourself

My yoga journey began in 2002 when I started to feel the negative repercussions of my 30 years of running. The lessons I learned on my yoga mat helped me to heal my body and develop focus, concentration, and determination. I began to apply these disciplines both inside and outside the yoga room. I have seen the transformative power of yoga improve a practitioner’s physical and emotional health.

My goal in 2011 was to bring the healing power of yoga to anyone who wanted to be a part of our community. Everyone deserves to feel good in their body, and yoga/Pilates is a proven way to achieve health and wellness. I am motivated daily as I witness the journey of our clients as they work, struggle, sweat, and celebrate each other on the road to health and wellness.

What's your biggest accomplishment as a business owner?

Having a team that I am proud to work with and trust completely to carry on our mission to help serve our community.

What's one of the hardest things that comes with being a business owner?

The sacrifices of time away from family and not many vacations!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Find a gap in the market that you are passionate to fill.
  2. Create a business plan, research your market and the community you want to serve, and craft your offerings to fill those needs.
  3. Be specific. You can’t be everything to everyone.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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