Interested in starting your own entrepreneurial journey in business development but unsure what to expect? Then read up on our interview with JP Hebert, President of  Rock8fuel, located in Montreal, QC, Canada.

What's your business, and who are your customers?

Rock8fuel focuses on helping organizations and individuals go to the next level of their business, project, or career. We combine a deep understanding of customer-facing business activities such as sales, marketing, partnerships, and management and marry this with the right tools to go faster and further. Our usual customers are small and medium-sized businesses, along with organizations in the startup community.

Tell us about yourself

Rock8fuel got its start by simply being asked by a former telco customer from previous employment to join their team full-time but declined, so it became a consulting engagement. I quickly realized that many business owners, managers, and professionals needed someone to help them in their growth along with that "mentor" mindset for the sales and marketing sides of their business, along with strategic planning and getting tools to collaborate with the teams and other tools.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is helping a fortune-sized account win its largest competitive displacement opportunity through the management of relationships, solution engineering, and how to convey value to the customer.

What's one of the hardest things that come with being a business owner?

When you are a business owner, you have to do everything, regardless of your preferences or skills. Everything has to get done and done right.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Gain a deep understanding of your marketplace and who are the key players you can engage with.
  2. Ultimately it's not about you and what your organization offers but what your customer actually needs. Find that need, solve that problem, deliver value, and you have a customer for life.
  3. It's OK to say "no." You can't do everything either from an offering perspective or a timeline. Find allies who will help you and your customers.

Where can people find you and your business?



If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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