Interested in starting your own entrepreneurial journey in apparel and fashion but unsure what to expect? Then read up on our interview with Janet Hiebert, Founder and CEO of Samsara Cycle Inc., located in Vancouver, BC, Canada.

What's your business, and who are your customers?

At Samsara Cycle, we make fashion-forward and technical cycling apparel for women. Our customers are all women who cycle and want to look and feel great in flattering garments that allow them to express their own personal style.

Tell us about yourself

I started cycling when I moved back to Vancouver in 2015 after living abroad for 28 years. I was frustrated with the lack of interesting apparel options. Everything was either black or covered in logos or looked like it was cut for a man's body.

What's your biggest accomplishment as a business owner?

Creating a brand that has a very loyal following and growing that every year.

What's one of the hardest things that comes with being a business owner?

All the administration of running a business - banking, tax remittances, and general paperwork gets in the way of enjoying the day-to-day.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Keep it very simple in the beginning. Resist the urge to add products/services until you've really nailed your original offerings.
  2. Be very clear on who your customer is. What are their wants, needs, frustrations, or pain points?
  3. Surround yourself with good/smart people.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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