Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jeana Reed, Founder of Serial Healers, located in Wichita, KS, USA.

What's your business, and who are your customers?

Serial Healers is a private fertility awareness method instruction and menstrual cycle coaching practice. Our mission is to provide the tools and resources for women to understand their menstrual cycle during every season of life, from puberty to menopause. I specialize in supporting women who want to come off of hormonal birth control or have already made that transition and are looking for a way to naturally manage their fertility, whether they are trying to conceive or actively avoiding it.

Tell us about yourself

I found FAM (fertility awareness method) in my early twenties after a traumatic year of doctor visits and the difficult decision that birth control was not the right option for me. After being on birth control for years, I was shocked at how little I actually knew about my own body, how to communicate with it, and what to do when my hormones weren't optimal. This led me to learn FAM solely for myself. After a few years of finding success within my own charting, I decided to take my first training to become an educator and teach other women to reclaim their fertility and full body autonomy. I've spent the last few years honing in my skills as an educator and combining my background in trauma-informed yoga, holistic nutrition, and herbalism to create a framework for my menstrual cycle coaching. The company name, Serial Healers, comes from the idea that by healing our own relationship with our cycles, we are supporting the women who came before us that didn't have the same opportunity and paving the way for the women who will come after us to have body literacy. This work is incredibly rewarding because, month after month, my clients become the experts of their fertility and are better able to advocate for themselves and make informed decisions about their reproductive health.

What's your biggest accomplishment as a business owner?

My biggest accomplishment has to be the gumption I've had to actually learn how to do business. I didn't go to college for business, so when I entered this new world of entrepreneurship, I was overwhelmed, to say the least. I felt like an infant learning to walk for the first time as I was quickly forced to learn everything from how to build a website to networking, social media, and knowing when to outsource things like legal questions, taxes, and branding. I don't feel so overwhelmed by everything now because one of the best parts of the business is the other people & brands you get to work with. I am 100% a fan of collaboration over competition. Having this mindset has allowed me to grow my network and better serve my clients by ensuring they are working with the person that is the best fit for them and that I am on top of my game. This has allowed me the space to do business authentically and work with my dream clients.

What's one of the hardest things that comes with being a business owner?

Owning a business isn't for the faint of heart, especially when that business challenges the status quo. From collaborating with companies to social media and balancing time between living and working, setting boundaries has been paramount in my growth and the growth of the business. Some boundaries were the easiest decision to make, and others have caused a few sleepless nights. They have been my saving grace on more than one occasion, and regardless of the amount of effort put into placing them, I've never once regretted drawing that line. I have, however, regretted on multiple occasions not respecting the boundaries I've set for myself or not having them in place. My biggest piece of general life advice for anyone is to know where your boundaries lie.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Don't shoulder the burden of your entire business. Use the resources you have, and if you don't have any, reach out! Some of the best business practices & resources have come from simply grabbing a cup of coffee with someone that's been there, done that. Be a part of a community, whether it's a coaching group, co-working space, or working with a mentor. This is something that can seem like fluff, but it isn't and will have a massive impact.
  2. Do it scared. You won't have everything figured out, and you don't need to. Don't get stuck in the planning phase, and never take action. You absolutely need to run the numbers, do your research, do some beta testing, and anything else, but at some point, you have to accept that you learn as you go, and you need to simply start to know where you're going & growing. Let your failures be mistakes. Let your mission & passion guide you more than your fear & perfectionism.
  3. Invest in yourself. There is always going to be someone that does the same thing or something similar to you. The secret of why people will work with you vs. someone else is you. Take the continuing education class, go on that retreat, and do what you need to feel to show up as your most authentic self. This is the biggest investment you'll continue to make, and it has the best return too.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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