Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Shannon Grace, Founder of Shining Bright with Serene Grace, located in Augusta, GA, USA.

What's your business, and who are your customers?

Blessings! My name is Shannon Grace, but I prefer to be called Serene Grace (or Lady Grace) in the holistic community. As a Transformation-Intuitive Life Coach, I started "Shining Bright with Serene Grace" as a creative endeavor in 2019. Eventually, in 2020, it turned into a holistic life coaching business where I use my healing modalities as an intuitive empath, spiritual medium, (reiki) energy practitioner, and empowerment life coach to guide people with the resources to improve in areas of love, career, business, spirituality, self-confidence, grieving, and overcoming fears. I also have incorporated hypnosis and therapeutic art within my background, along with becoming a wedding officiant in 2021.

I'm very gifted as an intuitive empath with the ability to use the Clair senses of clairvoyance (clear vision), clairaudience (clear audio), clairsentience (clear feeling/empath), clairscent (clear smelling), and clairtangency (clear touching), and much more. I also have had a strong mediumship background since I was a child. As I started my business journey, I took another leap of faith to cross-market myself as an etiquette expert. During the pandemic, I created an etiquette website called "The Inspiring Peacock Post," which featured wonderful articles with "Etiquette with Perspective." With this inspiring idea, I became an editor of my own etiquette website, along with other talented writers joining me in this creative endeavor.

Lastly, in 2022, Voice America-Live Internet Talk Radio approached me to host a podcast/radio show on their Empowerment Channel. The show was titled "Shining Bright with Serene Grace." The show's focus is to inspire empowerment and expand your mind, body, and spirit to awaken and transform back into your authentic, higher self. Currently, I am in the middle of producing my show, which is now broadcasting worldwide. Today, I work full-time with people from many walks of life in the US and different countries. So, please connect with me. I am here to inspire mind, body, and spirit. So, let's sparkle together!

Tell us about yourself

Ever since I was a child, I have had this special gift of intuition with a "unique knowing" of things in my life, along with having a strong gift in mediumship to discern and connect with deceased loved ones, angels, spirit guides, and pets from the other side. As I grew up, I never let anyone know about my uniqueness. Eventually, as a young adult in college, I started to embrace and accept more of my gifts. I also went on a spiritual journey to learn and evolve with my gifts for the last twenty years. Over time, I met wonderful teachers, mentors, and friends that shaped my spiritual perspective in life. Later, they encouraged me to share my gifts with the world.

For a decade, I used to work for the federal government while practicing my spiritual gifts and working part-time in a local metaphysical shop. From there, I gained the experience, practice, and confidence to believe in my abilities to help people as an intuitive life coach.

Here is another interesting fact about me! My first career was in legal/government for twenty-five years; from there, I developed an excellent business background. When the pandemic started, I took my passion for intuitive life coaching and my creative endeavor, "Shining Bright with Serene Grace," to the next level of becoming an entrepreneur. It just happened that the universe wanted me to take that leap of faith and trust God wholeheartedly. Today, my motivation is to be a guiding, healing light for people and be everyone's spiritual cheerleader in finding and liberating themselves to live their best life ever.

What's your biggest accomplishment as a business owner?

I would say my biggest accomplishment as a business owner was not holding myself back from achieving anything. It was about believing in myself and trusting my potential to help people. I had so much to offer to the world. God was preparing me to transition from one career that no longer served my higher purpose to another one that aligned with my spiritual principles and opportunities for me. During the pandemic, I just had to throw in the towel and say to God, "Let's just do it."

What's one of the hardest things that come with being a business owner?

As a business owner, one of the hardest things is seeing who your true friends are in your life. When I was in my first career, people knew a certain person and way of being. People didn't take me seriously as an intuitive life coach, so I had to be smart in my approach to prove who I was as an entrepreneur. People tried to manipulate my time and resources to their advantage. I learned to draw healthier personal and professional boundaries with people. Your time is precious. It is about balancing your work and life.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. You need passion, drive, and resilience. You must never give up your dreams, goals, ideas, or hopes to please those around you. You must love yourself first and have the desire in your life for a better and higher purpose to have profound change. It is about putting your best foot forward and creating a positive ripple effect. Later, people will notice. It just takes time, faith, and patience to see everything manifest before your eyes. Plus, give God a chance to surprise you here and there with unexpected blessings.
  2. I had to learn the art of relating to people as a compassionate listener and building trust with them to show that I was truly authentic in my profession. Sometimes, it is better to listen than to talk up a storm. Listening gives you the higher advantage of learning about people and their life situations. It is always good to find something in common to which you can relate and build trust with customers.
  3. It is important to be flexible with changes in any career path. It is wonderful to have a business strategy to help outline and learn your goals of the pros and cons as you evolve over time. Always be open to receiving good advice to help grow your business from like-minded professionals and mentors.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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