Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Sophie Annaston, an Integrative Nutrition Health Coach turned Author, Influencer and Entrepreneur, located in Ottawa, ON, Canada.

What's your business, and who are your customers?

I'm Sophie Annaston, a Canadian content creator. Multifaceted, I share content across Instagram, YouTube, TikTok, and my personal site. I also have a self-guided wellness journal, available on (stalk & shop @theconsciouswellnessclub)

Tell us about yourself

I got my start on TikTok back in 2020, during the pandemic. When I downloaded the app, I saw other women sharing their daily routines and decided to take part in this trend. One of my very first videos went viral, and I leveraged my audience to crowdfund a wellness journal that I had already been working on. I always knew I wanted to work for myself, and TikTok was a catalyst for me as a personal brand and business owner.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is creating a multifaceted business from scratch using my phone and computer. I figured it out on my own and showed up for myself every single day.

What's one of the hardest things that comes with being a business owner?

Uncertainty, but it's a natural part of every entrepreneur's journey.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Set goals, show up for yourself, and stay consistent.

You can connect with Sophie Annaston:


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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