Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Maureen Lynn, Founder of Sundog Wellness, located in Brooks, AB, Canada.

What's your business, and who are your customers?

Sundog Wellness is a therapist-curated wellness boutique. We believe that if you live well, you'll feel well. All of our products are designed to create a lifestyle of wellness, placing self-care at center stage. We cater to anyone, but women 30-60 are our largest demographic.

Tell us about yourself

After working in the school system as a counsellor for 13 years, I decided two things needed to happen: 1. My self-care needed to become a priority, and 2. People need access to products that will help their mental wellness as it is not always possible to meet with a therapist. I started to look around for products that would inspire me to practice greater self-care and products that I could use in my office for clients. I realized that I would have to shop in a variety of stores (mostly Amazon), and I realized that there are very few places that specialize in mental wellness products. So, I decided to start my own boutique, placing emphasis on education and quality products.

What's your biggest accomplishment as a business owner?

  • Learning (still in process) about the technology required to run an online business.
  • Not giving up.

What's one of the hardest things that comes with being a business owner?

Having to manage all areas of my business (or at least understand them), even areas that are not a natural skill set.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do your research about your industry.
  2. Figure out how you'll balance your life- the hustle game is fine for a while, but it isn't sustainable.
  3. Create a niche that celebrates what makes you unique and stands out from the crowd.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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