Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Tarla Makaeff, Copy Queen + Beverly Hills Hypnotist, based in Los Angeles, CA, USA.

What's your business, and who are your customers?

I'm known as the Copy Queen and Beverly Hills Hypnotist, and I'm a bestselling author, digital course creator, online business and life coach, and certified hypnotherapist. I help creative, heart-centered women start their own purpose-filled businesses online and scale their brand with copy that converts while increasing their self-love along the way.

Tell us about yourself

I started at an agency and then freelance copywriter writing for Hollywood studios and Fortune 500 companies, quickly growing my company into a 7 figure brand. After losing both of my parents, I realized more than ever that life is short and time is our most valuable resource. This prompted me to start teaching women online business using my marketing background so they could attain lifestyle and financial freedom. I then wrote my book, The Essential Guide To Your First Month Of Online Marketing, and created my signature course, Social Star, to share the step-by-step plan for starting and growing your dream business online. I decided to incorporate life coaching and hypnotherapy for my clients, understanding that it was my deep self-belief instilled by my mother that led to my success and knowing that business is an 80% mindset. I saw this was the missing piece for women who tried all of the tactics and strategies but were not meeting their business goals.

What's your biggest accomplishment as a business owner?

I was featured on the home page of LA Weekly in May 2022, which was really exciting as I have always seen this magazine everywhere living in LA. I never thought I would be in it, much less on the home page of the Web site. Gaining this kind of publicity has led to many opportunities, including being on top-rated podcasts, which in turn, has allowed me to empower women to go after their wildest dreams and become forces in this world so they can make the impact they desire.

What's one of the hardest things that comes with being a business owner?

One of the hardest things about being a business owner is the resilience it requires. It mirrors marketing which is about testing, testing, and testing some more. There will be many mistakes along the way, but it's important to remember you will succeed if you keep going. It's also essential to never forget that most "overnight" success stories are anything but that.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Here are my three tips for running a heart-led business for the creative entrepreneur:

  1. Realize it all starts with your mind. My motto is you can't manifest unless you have the right mindset, and you can't have the right mindset unless you emotionally heal. This begins with your subconscious thoughts, which is why conscious change, despite best efforts, often seems nearly impossible. So start with hypnotherapy, then get a coach, not vice versa. If you don't know what issue specifically to work on in a hypnotherapy session, I always recommend self-love. Not feeling enough is incredibly common for every person out there. We may think we have the self-love we need, but often that is anything but the truth, and we uncover this and rewire the limiting beliefs in a session so you can leave with limitless beliefs to harness uber confidence. And when it comes to manifesting business success specifically, other issues I specifically see entrepreneurs needing help with include imposter syndrome, money blocks, procrastination, and fear of public speaking, and I offer hypnotherapy sessions on all of these.
  2. Be patient. Often we will look at others and compare our journeys. You can't do this as an entrepreneur as the experience is so individualized. It's best to focus on your own path and spend your time and energy on your goals rather than on watching others. Be the producer, not the consumer.
  3. Learn from other entrepreneurs' mistakes, but also make decisions based on your intuition. It's definitely not necessary to reinvent the wheel. Model those who had gone before you and already walked the path you wish to, but also don't follow the rules just for the sake of it or think others know better than you do. Your intuition is powerful and all-knowing. Trust your gut and follow your heart. It's okay to break the rules, and sometimes this will lead you to even better places than you ever imagined.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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