Interested in starting your own entrepreneurial journey in health and fitness but unsure what to expect? Then read up on our interview with Jacob Pettinga, Founder of The Endeavor Club, located in Ann Arbor, MI, USA.

What's your business, and who are your customers?

We are an online personal training service that brings science-backed and individually tailored training to the masses. Our customers are people who feel lost in a sea of fitness misinformation and want clear, rational training to achieve a wide variety of fitness-related goals.

Tell us about yourself

As soon as I was certified as an exercise physiologist, I knew I wanted to start sharing my knowledge with others. As far as what motivates me, there are the typical fitness professional answers. Helping someone run a half marathon, lose weight, set strength personal bests, etc. But I know firsthand that bad fitness and training advice can be dangerous to your health and well-being. That is what I am trying to combat with The Endeavor Club.

What's your biggest accomplishment as a business owner?

The first time a stranger wanted my services was a big moment for me.

What's one of the hardest things that comes with being a business owner?

For me, it is balancing my day job and my business.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just start with a website.
  2. Learn the best way to leverage social media.
  3. Do not stray away from the reason(s) you started, and do not compromise your morals.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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