Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Jenn Braun, Owner of The Nourished Life, located in Bloomfield, CT, USA.

What's your business, and who are your customers?

My business is The Nourished Life, a nutrition and wellness company focused on supporting working women and moms to ditch dieting and feeling shame around their bodies to heal their relationship with food and feel confident and comfortable in their bodies. My customers are women that have been dieting on and off for years, constantly feeling like they need to lose weight to feel good about their bodies. These are women that are tired of constantly thinking about food and what they "can" and "can't" have, and how much they hate their bodies. They want mental relief and to feel good enough in their bodies.

Tell us about yourself

I am a dietitian and personal trainer. I started my business because I was in corporate fitness and nutrition, and I was tired of customers getting sold dangerous diet plans just to get sales. I tried to educate on long-term change, but unless it was bringing in big sales, I wasn't heard. I was also getting burnt out in the corporate culture of work at work, at home, and stressed all the time. My mental health was affected. My ability to be present for my daughter was affected. My worth was affected. That's when I knew this wasn't it, and I quit mid-pandemic and started my company. I am motivated by my own personal work at healing my relationship with food and my body and how it transforms my quality of life when those thoughts aren't constantly swirling around. I am also motivated by the changes my clients have made by truly dedicating the time and work to develop a better relationship with food and their bodies; I know they are conquering so much in motherhood, in work, and in their life by doing this hard work.

What's your biggest accomplishment as a business owner?

My biggest accomplishment is not giving up when things are quiet or self-doubt creeps in. As an entrepreneur, it can be lonely and feel like nothing is moving. But, knowing my goal for how I want to live my life, my goals/ dreams/ desires, and that my work impacts so many helps me know that my work is needed.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is the unknown. An income dip, negative feedback, changes in the market, or just being alone in a home office can create so much head trash.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be confident; know that you can do this and that messy starting is still starting.
  2. Ask questions; get a coach that has done what you're trying to do and has a process to get you started.
  3. Break free of the 9-5 corporate culture, take care of yourself, allow creativity to flow, and know that you don't have to work 80 hours to reach your goals; burnout isn't the goal.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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