Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Kendra Koch, Founder of Touchy Feely, located in Atlanta, GA, USA.

What's your business, and who are your customers?

Touchy Feely is a comprehensive resource that's reinventing wellness for highly sensitive and neurodivergent people. We help folks overcome the stress of modern life, overcome stigma, and embrace their unique gifts while carving out space for them in the world.

Tell us about yourself

I'm a highly sensitive and neurodivergent founder (and mom!) with over a decade of experience scaling Silicon Valley startups in the health, tech, and sustainability spaces. I have a degree in psychology and am also a professional trainer, actor, and film producer.

I am motivated each day by my own personal struggle with my health and mental health. I have overcome endless obstacles, and I feel like it is my duty to share what I have learned. If there is a shortcut I can provide, I want people to take it. Being well shouldn't be so complicated. Life should be fun, not stressful.

What's your biggest accomplishment as a business owner?

My biggest accomplishment was leaving a business that was no longer aligned with my purpose. It was an incredible company, and the business was growing, but I wasn't growing. So I quit to start over. That's when I launched Touchy Feely.

What's one of the hardest things that comes with being a business owner?

The hardest thing for me is making space for my own self-care. I love working, I am a toddler mom, and I care deeply about my customers, so sometimes I put my needs last. As a wellness company Founder, I am learning to have better boundaries so I can lead by example and live what I am teaching.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Start today, but don't rush. Take time to play, explore, test, and learn.
  2. Your brain will work on your business even when you're not actively working on it, so trust that rest and breaks are valuable too.
  3. Talk to anyone and everyone about your idea. Real-time feedback will help shape your idea even further, and it will help create early supporters (and maybe even investors or customers!).

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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