Interested in starting your own entrepreneurial journey in personal and business development but unsure what to expect? Then read up on our interview with Aleta Maxwell, Founder of Uplifting Leadership, located in New York, NY, USA.

What's your business, and who are your customers?

I'm an executive coach focused on building out leadership and communication skills of senior-level executives, as well as providing soft skill building with asynchronous courses for all to be successful in their chosen careers.

Tell us about yourself

I am a former CHRO for a restaurant group in NYC-Dos Toros Taqueria. I helped them grow from 3 locations to 22 prior to our sale in 2020, which then let me pivot to starting my own Executive Coaching practice. I love working with those in leadership to develop a healthy leadership practice that allows each and every employee to be fully engaged, motivated, and inspired.

What's your biggest accomplishment as a business owner?

Seeing the impact that coaching a team has on the entire company!

What's one of the hardest things that come with being a business owner?

Doing things that aren't in my wheelhouse, which for me is marketing and sales. Realizing what I can do versus what's best to invest in others to do has been a learning experience for sure.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be really clear on your why, and make sure you can then give clarity to each that works for you.
  2. Start with your two ideal clients, and build out from there. While you want to help everyone, you will work against yourself, starting out with that mentality. Be super clear as to exactly who you can help; then, you can speak to that one audience group to start.
  3. Ask for help! Network, learn from others, and reach out when you are stuck. Having my own coach is key for me, as I can't imagine doing this alone.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.