Interested in starting your own entrepreneurial journey in leadership development but unsure what to expect? Then read up on our interview with Daisy Nelson White, Ph.D., President of White Ridgely Associates, located in Charleston, SC, USA.

What's your business, and who are your customers?

For over 30 years, we have partnered with CEOs and Senior Executives and their teams to enhance and develop the practice of conscious leadership.

Tell us about yourself

In the late 1980s, it became apparent that leaders at all levels in organizations could benefit from bringing their attention to more than WHAT they were practicing in their personal and professional lives (Human Doing), but also HOW they were approaching their daily practice of engaging with others (Human Being). We created a process whereby clients at all levels in their development could benefit from examining their daily practice in all areas of their lives. A summary of our simple approach is found in our publication Leadership 101.

What's your biggest accomplishment as a business owner?

Supporting skilled leaders in enhancing and developing their leadership skills, resulting in them bringing their whole person to every relationship - in both their professional and personal lives.

What's one of the hardest things that comes with being a business owner?

Seeing a need in others and a way to bring benefit to them and understanding the reality that - even the most "successful" person can fail to see where their relationship skills can grow.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Great product.
  2. Great team.
  3. Great customers.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.