Interested in starting your own entrepreneurial journey in marketing but unsure what to expect? Then read up on our interview with Cooper Saunders, Owner of WiseGuys Digital Marketing, located in Kansas City, MO, USA.

What's your business, and who are your customers?

WiseGuys Digital Marketing started by helping my grandparents grow their bike shop in Florida. They were looking to grow but were not sure how. They knew digital marketing was important but had no clue where to begin (like most business owners).

They called me, and I flew out there for the summer. I learned all I could on the subject of digital marketing and implemented a plan that eventually became the Focus Marketing Method outlined in our second book, titled ‘Quit Competing, Start Dominating.’

WiseGuys Digital Marketing has flourished ever since. We have written two National Bestselling Books on marketing. The first is ‘Marketing Secrets Of The Ultra-Wealthy,’ and the second is ‘Quit Competing, Start Dominating.’

WiseGuys Digital Marketing now works with companies across the United States to grow their online presence and gain visibility. Whether with a brand new website, ranking higher on search engines, or engaging with potential customers on social media!

We do things differently than other digital marketing companies, though. Here at WiseGuys Digital Marketing, we do not tie our clients into year-long contracts. We want our clients to stay because we are growing their company, not because they are contractually obligated!

Our customers fall into three categories. Law Firms, Apartments, and home service companies.

Tell us about yourself

What motivates me every day is getting to help business owners achieve their goals and grow their businesses.

What's your biggest accomplishment as a business owner?

Recent accomplishments:

  • Two National Bestselling Books
  • 2021 KC Chamber Of Commerce Small Business Superstar
  • 2022 KC Chamber Of Commerce Small Business Superstar
  • 2023 KC Chamber Of Commerce Small Business Superstar
  • Featured on NBC, Fox News, Digital Journal, & MarketWatch
  • Voted #1 Marketing Company In KC By
  • Expert recommended Top 3 Advertising Agencies in Kansas City

What's one of the hardest things that comes with being a business owner?

There will always be challenges in business. But it is always important to remember someone has run into the same challenge and found a way around it. To see if they are willing to share how they dealt with it!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Focus on relationships, offer something of value, and be consistent.

Is there anything else you'd like to share?

The harder you work, the luckier you get!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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