Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Justin McLaughlin, Founder of Xenia Roastery, LLC., located in Fort Worth, TX, USA.

What's your business, and who are your customers?

Xenia Roastery, LLC is a commercial coffee roasting company located in Fort Worth, Texas. We supply coffee to businesses of various categories via wholesale supplier contracts; we also provide white-label coffee service for businesses. We also supply coffee to individuals via our e-commerce storefront individuals can purchase a la carte bags or sign up for a coffee subscription. Anyone can order coffee via our website and have it shipped anywhere in the US for free.

Tell us about yourself

I've been enthralled with entrepreneurship since I was a teenager. My first business was lawn care when I was about 15 years old. I started Xenia Roastery because I noticed a void in the specialty coffee market related to minority-owned-and-operated commercial coffee roasting companies. Once I began to learn more about the origins of coffee and coffee itself, I wanted to share my knowledge, love, and passion for not only coffee but also humanity with the world.

What's your biggest accomplishment as a business owner?

My biggest accomplishment as a business owner is being able to hire folks and being able to pay them routinely! For Xenia Roastery to be almost three years old is a marvel. I come from very humble beginnings, and a lot of what I am doing are firsts.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that come with being a business owner is finding Xenia's lane and avenue for continued success in such a crowded market.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Plan things for your business, review the plans, then revise them accordingly.
  2. Figure out what works and what doesn't work for your business, then adjust accordingly to what works for someone else's business may not work for yours.
  3. Find a support system to learn from and lean on in your business arena.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.