Interested in starting your own entrepreneurial journey but unsure what to expect? Then read up on our interview with Aida Enriquez, Creative Director and Owner of Aida Enriquez Design Studio, located in Miami, FL, USA.

What's your business, and who are your customers?

Our clients are ambitious and understand the importance of brand strategy beyond just a logo. By diving in to comprehend the DNA of the brand, we are able to create a brand identity that truly reflects their values and vision.

This approach can help our clients to stand out in their industries and connect with their target audience on a deeper level. We prioritize understanding our clients and their brand before creating any visual elements, as it allows us to create a more meaningful and effective brand identity.

Tell us about yourself

Many entrepreneurs start their businesses because they have a passion for a particular product, service, or industry. They may see a gap in the market or a need that is not being met, and they feel compelled to take action and create a solution. My passion is branding because a lot of companies don't have great branding due to the lack of connection or misrepresentation.

My curiosity and attention to detail are some of the things that have got me started working in branding and interior design. I enjoy asking questions about the origin of the name and the story of the company, which helps me understand why their current branding is not working. I also have a keen interest in signs and symbols and the psychology behind them, which I integrate into my work in interior design to create a powerful impact on people's experience of a space.

My motivation each day is to use my skills and expertise to help businesses create a strong brand identity and voice that connects with their target audience and makes a positive impact. I am extremely passionate about my work and strive to make a difference for our clients.

What's your biggest accomplishment as a business owner?

Transforming the branding of an NGO, BWILD MEXICO, becomes crucial to helping them to connect with their target audience and increase their donations and revenue. By improving their brand identity and creating a more accurate representation of their values and vision, the NGO can attract more supporters and effectively communicate their mission.

This accomplishment can indeed be life-changing for the business owner, employees, and the people and communities that they serve. It can help the NGO to secure the resources they need to continue their work and make a positive impact on the wildlife in Mexico.

What's one of the hardest things that comes with being a business owner?

One of the hardest things that comes with being a business owner is the level of responsibility that comes with it. As a business owner, you are responsible for the success or failure of your business, and that can be a lot of pressure to handle. You have to make decisions that can impact your employees, customers, and the future of your business.

Additionally, there are several other challenges that business owners face, such as managing finances, dealing with competition, navigating legal requirements, and handling administrative tasks. Delegating tasks to others can help alleviate some of the burdens, but it can also be challenging to find the right people with the right skills and expertise to carry out your vision. Ultimately, being a business owner requires a lot of hard work, dedication, and resilience, and it's not always an easy journey.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Define Your Brand Identity: Your brand is what sets you apart from your competitors. Take the time to understand who you are as a brand, what your values are, and what makes you unique. Develop a clear brand identity that resonates with your target audience, and use it consistently across all your marketing channels.
  2. Understand Your Customers: It's crucial to have a clear understanding of your target audience, their needs, and their pain points. Develop products and services that solve their problems and provide them with value. Always keep your customers' feedback in mind and be open to making changes based on their feedback.
  3. Delegate and Outsource: As a business owner, you may feel the need to do everything yourself, but this can lead to burnout and inefficiency. Hire a professional branding expert to help you with your branding and marketing efforts. Delegate tasks that are not your strengths to others, and outsource when necessary to ensure that you have the time and energy to focus on growing your business.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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