Interested in starting your own entrepreneurial journey in skincare but unsure what to expect? Then read up on our interview with Steve Jan, Founder of Yibu Beauty, located in Downey, CA, USA.

What's your business, and who are your customers?

Yibu Beauty, Skin Care Reimagined. Our target market is undefined by a generation, motivated by a skin condition and concern. Our customers expect quality, with no life intrusion, at a good value.

Tell us about yourself

Yibu Beauty was founded in 2020. I’m a skincare expert with nearly 30 years of global cosmetics and skincare experience, including 17 years at Procter & Gamble SK-II. My dream is to produce skincare products that work and are simple to understand.

What's your biggest accomplishment as a business owner?

Learning to take risks, understanding entrepreneurship, and moving forward.

What's one of the hardest things that comes with being a business owner?

Determining the best and most advantageous place to invest time and finances to build my brand and customer awareness.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Love and have a passion for your business.
  2. Strong business plan, including finances and management.
  3. Support from your family and friends.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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