Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Rosa Santana, Owner of Yogarosa, Inc., located in Hallandale Beach, FL, USA.

What's your business, and who are your customers?

My business is to guide my students to cultivate peace of body and mind with Iyengar Yoga. Our students are people in transition who are suffering and are looking for relief, typically from chronic pain but also emotional distress because of physical pain.

Tell us about yourself

I discovered yoga by accident at the gym. My aerobics teacher was in a car accident and didn't show up to teach her class. I tried a yoga class instead, and it changed my life. Back pain from numerous falls disappeared, I became super strong, and I even used Iyengar Yoga as a medicine cabinet when my kids were little. I've gone to India multiple times and dove in to learn what yoga is all about. My life has become infused with the teachings, and I have seen the physical healing effects on my students. I have witnessed back and neck pain relief and students becoming more self-confident as their bodies became more resilient. Some students even told me that I got them off of Prozac! (I didn't even know what Prozac was at the time.)

What's your biggest accomplishment as a business owner?

Founding an internationally recognized school of yoga and learning that introduced yoga to thousands of people, and their lives were improved. Secondly, operating and managing this business for 28 years.

What's one of the hardest things that comes with being a business owner?

Balancing and prioritizing administrative aspects of the business. And for me, delegating!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Have a solid business plan. (the SBA has a template that will help you decide if you're even a candidate to do this.
  2. Be frugal. Take into account every roll of toilet paper, desk, etc. Don't spend on fluff. Stick to the essentials, and think long term. (Buy a great office chair that will last.)
  3. Create a team with people that do things better than you. Know your weaknesses, and hire the best. (And don't hire your friends.)

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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