Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Sheri Geoffreys, Founder and CEO of Yonder, located in Laguna Niguel, CA, USA.

What's your business, and who are your customers?

At Yonder, we're all about pure, joyful nourishment! Our collagen comes from happy, grass-fed cows and our coffee? Only from the cream of the crop - the top 1% of beans globally! Farmed organically on small family farms, they're harvested and dried with love. Our customers, spread across the US, directly order these gems of nature. They're ingredient-conscious foodies, planet lovers, and wellness warriors, radiating health and happiness on their journey with us.

Tell us about yourself

I'm Sheri, and my journey alongside my childhood friend Gina has transformed us into wellness warriors. Our bond was formed as buddies in our early years, and as life unfolded, we faced our fair share of health struggles. However, these challenges became the driving force that led us to embrace clean, wholesome ingredients, including the remarkable power of collagen.

Both of us are proud Southern California moms, expertly balancing the demands of work and family life. My personal experience dealing with Hodgkin's lymphoma during my pregnancy was a pivotal moment that ignited my passion for entrepreneurship in the health and visual creative realm. Together with Gina's unwavering dedication, we birthed the idea of Yonder. Our brand was conceived after years of meticulous research into the very substances we consume.

Our motivation goes beyond just our own well-being. We were deeply troubled by the prevailing practices of the collagen and coffee industry, which often involve harmful toxins and shortcuts. That's when we made a promise to create a brand that people could trust, offering daily essentials that are free from toxins and of the highest quality. And so, Yonder came into existence.

Today, Yonder is thriving, and we're immensely proud of the journey we've embarked upon. Our dedication to sourcing and providing top-notch, clean ingredients has resonated with people around the world. It's truly humbling to serve as a conduit for purity and quality, knowing that our products are making a positive impact on the lives of others. As Sheri, I can confidently say that our mission is driven by a genuine desire to contribute to the well-being of our customers and promote a healthier, happier lifestyle for all.

What's your biggest accomplishment as a business owner?

Our proudest achievement is our exceptional sourcing and the commitment of our health-focused scientific formulators and top-notch organic manufacturers. They align with our ethos of delivering premium quality to individuals and contributing positively to our planet.

What's one of the hardest things that comes with being a business owner?

Navigating the entrepreneurial waters can be quite a thrilling journey! Balancing escalating costs while persistently delivering top-notch products at fair prices can feel like a captivating puzzle. Plus, discovering the perfect pathways to connect with our cherished clientele adds another exciting layer to the mix. It's a delicate yet exhilarating balancing act!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Let passion guide you, and trust your intuition. It often knows what your mind has yet to comprehend.
  2. Take the reins in constructing your business from scratch. You, more than anyone, understand its intricacies. Invest your time to create a solid foundation for your venture.
  3. Exercise prudent financial management. It's all too easy to be enticed by services that promise to elevate your business for a fee. Instead, reserve your funds for product development and meticulously strategize marketing efforts, ensuring your brand's voice remains authentic.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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