Interested in starting your own entrepreneurial journey in sports and fitness but unsure what to expect? Then read up on our interview with Keirsten Sires, Founder and CEO of 2aDays, located in Tampa, FL, USA.

What's your business, and who are your customers?

2aDays is the leading company in college coach ratings. Our full database of coach ratings and reviews provides first-hand experiences from current and former student-athletes. Founded in 2014, 2aDays stays ahead of the game by helping athletes and their families with Understanding College Athletics™ by offering virtual workshops, coach ratings, recruiting, and wellness information from head coaches, Olympians, pro athletes, and current and former athletes. By using our online tools, you will be empowered through education to start your recruiting process.

Tell us about yourself

I was a dual student-athlete at Skidmore College and had a difficult experience with some of my coaches. On top of the struggles I had with coaches, I felt there wasn't enough transparency in the recruiting process, so I wanted to create something - free - that helped student-athletes and their families.

What's your biggest accomplishment as a business owner?

My biggest accomplishment(s) include all of the student-athletes we've been able to help since establishing 2aDays. It's always so nice to hear success stories from student-athletes and families who felt like they were lost when it came to the recruiting process.

What's one of the hardest things that comes with being a business owner?

The hardest thing that comes with being a business owner is having to deal with outsiders' unsolicited opinions and thoughts about what we're doing and who we're doing it for.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Listen to your gut.
  2. Be comfortable failing.
  3. Hire and surround yourself with good people.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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