Interested in starting your own entrepreneurial journey in arts and crafts but unsure what to expect? Then read up on our interview with Makenna Watts, Owner of AviationCreationsUS, located in Beavercreek, OH, USA.

What's your business, and who are your customers?

I run a crochet business that makes most sales online through my website! I also do local shows in order to reach out to the people around me!

Tell us about yourself

During quarantine, I was looking for a new pastime to relieve boredom. I attempted to knit, finding that it was very difficult to figure out. I then tried crochet and instantly fell in love! I would crochet every day for hours on end, finding that the things I was crocheting needed to go somewhere. I then opted, about three months into crocheting, to start a shop so I had somewhere for my plushies to go.

What's your biggest accomplishment as a business owner?

My biggest accomplishment was being selected for Instagram Bonuses, where I was able to create content as part of my business.

What's one of the hardest things that comes with being a business owner?

I personally have a lot going on in my life, and allocating sufficient time to work on my business can be rough. I am a student, a member of an independent world-class colorguard, as well as a gymnastics coach. Finding time between all of these things is difficult.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Just do it! You'll never succeed if you don't try.
  2. Know that the people who support you the most are typically strangers.
  3. Find other people with similar businesses, and connect. They will be the ones you go to when you are stuck.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.