Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Tiana Duncan, Founder and Owner of Indigo Movement, located in Seattle, WA, USA.

What's your business, and who are your customers?

Indigo Movement is a Seattle-based company that provides massage and fitness services to the Pacific Northwest. I intentionally align myself with people who are active within their communities and champion issues such as equity, inclusion, and sustainability inside and outside the workplace.

Tell us about yourself

I was inspired to start the Indigo Movement after spending two months alone in Melbourne, Victoria, Australia. Those two months allowed me to evaluate my core values, reflect on my career, and observe how we (Western society) struggle to take time and care for ourselves. In Western culture, investing in ourselves has mixed perspectives, from not having the time to work out to believing that massages are a luxury. I'm motivated to do my work because I'm helping people feel empowered to make time for themselves and take control of their health.

What's your biggest accomplishment as a business owner?

Making it to 6 years of business, studies have shown that 20% of new businesses fail during the first two years of being open and 45% during the first five years. My team and I are still standing.

What's one of the hardest things that comes with being a business owner?

Understanding the importance of being patient has been challenging for me. Similar to everyone else, I would like things to happen quickly. I've been working on raising capital to support the next growth phase. Let's say it's been a journey!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

My top 3 tips are to master your craft through continual education and applied learning. Number two, check on your foundation. As a former competitive swimmer, my coach would make us do very basic swimming drills to encourage us to be introspective and make corrections within ourselves to elevate. Number three, it takes a village. Having people that support and hold you accountable is a must. Here's a bonus: Word of mouth is king. Your work ethic, values, and quality of service matter.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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