Interested in starting your own entrepreneurial journey in multimedia arts but unsure what to expect? Then read up on our interview with Lorenzo Cerquozzi, Founder of Italianlaurentius, located in Zurich, Switzerland.

What's your business, and who are your customers?

I do photo and video shoots and edits. My customers are private people who want to have a memory of them or their cars or businesses that want to improve their social media posts and grow.

Tell us about yourself

I started editing videos with windows movie maker back in 2010, posting amateur RC cars videos on youtube, time flew by, and now, editing videos and pictures is my purpose, especially now with booming social media, I got more and more connected to my passion. It is so intense that I can do it all day and night long.

What's your biggest accomplishment as a business owner?

As a small business owner, I would say getting this far in less than a year, learning all by myself, and improving myself through experiences and thanks to the internet. But to be honest with you, I love the fact that people are satisfied with my work.

What's one of the hardest things that come with being a business owner?

This question is a hard one. Maybe the fact that you have to keep working, keep pushing with all of your energy, even if sometimes all odds are against you and just a handful of people support you.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

I would say what worked for me, keep your head down, learn as much as you can through failure, and just do what you want and have to do.

Is there anything else you'd like to share?

Don’t be silly, and never fall for the envy of the people surrounding you.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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