Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Amy Eicher, Owner of Restoring Venus,  LLC., located in Normal, IL, USA.

What's your business, and who are your customers?

I am a chronic pain coach, and I help women who have had pain disrupt their lives for a year or more get back to the lives they love, one step at a time.

Tell us about yourself

I have had my own experience with 20 years of chronic pain disrupting my life. When I learned about the research done on pain over the last 25 years that still isn’t mainstream and how it solved my issues, I wanted to help anyone who was willing to listen get free from pain!

Accessing accurate information among all the inaccuracies out there is so hard. So I started blogging so people could have access. Now I coach those who need more individual guidance, and it is the best job in the world!

What's your biggest accomplishment as a business owner?

Oh gosh. My biggest accomplishment? I think I should write my memoir. "Restoring Venus" was a deep dive into what it feels like to be in chronic pain. I wanted others to know they weren’t alone, and I wanted medical professionals to see what it looks like outside the office. I’m glad I wrote it; it has started lots of conversations, and I’m proud of that.

What's one of the hardest things that come with being a business owner?

I am gifted and wired for people. I love coaching 1:1 or group… I find marketing and the business portion of business very challenging. I’m a one-woman show, and I am not good at everything!

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Top 3 tips if you want to start a business…

  1. It’s hard—harder than you can imagine. So plan more than you think you need. Then plan more.
  2. Understand marketing and social media before you leave your day job. Unless it is your day job, you probably don’t understand it as you think!
    It’s an amazing ride.
  3. Enjoy the good days and learn from the hard days. Don’t give up. You’ve got this!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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