Interested in starting your own entrepreneurial journey in training and education but unsure what to expect? Then read up on our interview with Sam Pareti, Founder of ParEdits, located in North Hollywood, CA, USA.

What's your business, and who are your customers?

ParEdits helps brands succeed and grow with online courses to do it yourself or branding services done for you. Designed for YouTubers, Live-streamers, and Social media managers, our membership platform and digital courses will take your brand and videos to the next level with free video editing tutorials, animation templates, 1-on-1 coaching, and built-for-you branding services, whether your brand is already established or you're starting from scratch.

Tell us about yourself

Hey there! My name is Sam, and I'm a Film Editor, Video Producer, and Creator with a fiery passion for design, branding, and digital video production. Over the past 15 years, I've created video content to market hundreds of different brands, including: W Hotels, Hilton, Marriott, Orangetheory Fitness, Massage Envy, Budweiser, and more (! My most recent work was being the Lead Editor for the post-production team on a feature-length film for Bazelevs in Hollywood. My favorite part of it all is all of the amazing people I get to meet and work with along the way. Now, after generating millions of impressions for big brands and creating thousands of videos to market multi-million dollar companies, I'm focusing on my educational website and company, "ParEdits." I'm building courses to help students, entrepreneurs, and videographers grow their brands and following by understanding what makes a successful video for a brand, how to produce high-quality video, along with how to use the Adobe Creative Cloud from a beginner level. I have transformed a handful of students into full-time video producers as freelancers and full-time employees, and they love what they do. I'm obsessed with diving deep into all the details of why you would use a certain videography technique, tips, tricks, video editing concepts, motion graphics, graphic design hacks, and everything post-production within the Adobe Creative Cloud. When I'm not teaching, I'm enjoying my time with my partner and cat, playing basketball or video games, and watching all the best and latest shows and movies.

What's your biggest accomplishment as a business owner?

5 Years of business and countless memories created with all my students.

What's one of the hardest things that come with being a business owner?

Balancing work and life outside of work.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Pick a line of work that helps you relive fond parts of your childhood, tap into your creativity as often as possible, and be intentional with understanding what your audience needs!

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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