Interested in starting your own entrepreneurial journey in photography but unsure what to expect? Then read up on our interview with Leo Sotelo, Owner of Story Alley Photography, located in West Harrison, NY, USA.

What's your business, and who are your customers?

I'm a wedding photographer. My customers are couples tying the knot. They hire me to make sure they have stunning photos to remember their special day forever.

Tell us about yourself

I started my business because I love taking pictures, especially at weddings. What keeps me going every day is knowing that I get to capture those special moments for couples. Plus, I love the chaos and excitement of weddings—it's all part of the fun!

What's your biggest accomplishment as a business owner?

My greatest satisfaction in my business comes from the satisfaction of my clients. Seeing their gratitude when they view their wedding photos fills me with immense joy. Knowing that I've played a part in capturing their special day in a way that exceeds their expectations is incredibly fulfilling. Their trust in me to document such an important milestone in their lives is something I deeply value, and their happiness is always my top priority.

What's one of the hardest things that comes with being a business owner?

One of the toughest aspects of being a business owner is the responsibility of wearing multiple hats. From managing finances to marketing, handling client relationships, and overseeing operations, there's a lot to juggle. It requires constant learning, adaptability, and sometimes making tough decisions. Balancing these responsibilities while striving for business growth and maintaining quality can be quite challenging.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Do Your Research: Before diving in, thoroughly research your industry, target market, and competitors. Understand the needs and preferences of your potential customers and identify any gaps or opportunities you can capitalize on. This knowledge will inform your business plan and help you make informed decisions along the way.
  2. Focus on Customer Experience: Put your customers at the center of everything you do. Provide exceptional service, listen to feedback, and constantly strive to exceed their expectations. Building strong relationships with your customers will not only foster loyalty but also drive word-of-mouth referrals, which can be invaluable for growth.
  3. Embrace Adaptability and Continuous Learning: The business landscape is constantly evolving, so it's essential to remain flexible and adaptable. Be open to new ideas, technologies, and market trends, and don't be afraid to pivot if necessary. Additionally, prioritize ongoing learning and self-improvement. Invest in your skills and knowledge to stay ahead of the curve and position your business for long-term success.

You can connect with Leo Sotelo:


Collab with brands and creators. Request your invite at