Interested in starting your own entrepreneurial journey in travel and tours but unsure what to expect? Then read up on our interview with Bryan Pereira, Director of Photography of Exposure Tours, located in Toronto, ON, Canada.

What's your business, and who are your customers?

Exposure Tours is a photo safari business. It is best described as a combination of your bucket list Safari experience with your desire to excel in your photography skills. Customers of all ages and skill levels book the tours/workshops and gain knowledge and experience and the opportunity to capture stunning and unique images.

Tell us about yourself

I have been a professional photographer for over 35 years. My first assignment was shooting a safari brochure at the age of 18, followed by the experience of dozens of specialized tours. I also have formal photography education from the UK and numerous awards and publications. Unlike most competitors in the same space, Each tour is designed by photographers for photographers. Sharing knowledge and helping clients achieve their own award-winning results is what motivates me.

What's your biggest accomplishment as a business owner?

Every day on safari is a unique experience. Every trip has produced published results. If I were to think about the best moments, it would be a tie. One was the privilege of having the park rangers ask me to name my favorite leopard. The other is a once-in-a-lifetime encounter with a cheetah family for myself and my client.

What's one of the hardest things that comes with being a business owner?

I try to keep each tour small as we have the business's best client/vehicle ratio. This means that clients can't always attend on specific dates. The tours are either full, or the time they choose isn't the best for wildlife viewing or being in the environment.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

  1. Be Unique. Have a product or service that your competitors wish they had.
  2. Promote not just your business but also yourself. People are investing in your experience and knowledge.
  3. Monitor your client's needs. Build and manage client satisfaction and expectations. Make these your priority even if you have to modify your business model.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

Turn your craft into recurring revenue with Subkit. Start your subscription offering in minutes and supercharge it with growth levers. Get early access here.