Interested in starting your own entrepreneurial journey in handcrafts but unsure what to expect? Then read up on our interview with Luma Jawad, Founder of Via Luma, located in Bend, OR, USA.

What's your business, and who are your customers?

Via Luma ceramics are entirely and uniquely handmade in Bend, Oregon. Beginning with a naturally speckled clay, each piece is thrown on the wheel or hand-built, then fired, and hand painted using matte glazes. Inspired by nature and made just for you!

Tell us about yourself

Luma moved to Bend, Oregon, after 15+ years of living and working as a product designer in New York City. While studying the advanced portion of yoga training focused on meditation, the concept of combining pottery and mindfulness was born.

What's your biggest accomplishment as a business owner?

Every day that I am able to make and share my work is a gift and accomplishment.

What's one of the hardest things that comes with being a business owner?

Maintaining faith and confidence.

What are the top tips you'd give to anyone looking to start, run and grow a business today?

Dream. Start small. Start now.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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