Interested in starting your own entrepreneurial journey in health and wellness but unsure what to expect? Then read up on our interview with Gennine Singer, Head Creator of The Hyla Store, LLC., located in Gosnell, AR, USA.

What's your business, and who are your customers?

The Hyla Store, LLC is an online store that sells candles and skincare products: soap, infused body cream, toners, and infused oils. Everything from The Hyla Store is homegrown and infused in-house. Our products are made for sensitive skin with 100% organic products and pure essential oils. We make affordable, frog-friendly [sustainable] products for everyone in the family.

Tell us about yourself

Hyla started in 2017. My nephew had horrible eczema, and the steroid creams he was being prescribed were not only dangerous but not as effective as my sister had hoped. I made the Eczema Cream with him in mind, but after my research, I realized a lot of products that we, the general population, were riddled with chemicals and ingredients that we did not need. This inspired me to keep going, making products. I use herbs from my garden to enhance the products, bringing the Arkansas state frogs to nest in our Hyla space, which only happens in a healthy growing environment. We named our business in honor of the frogs, promising to keep our space safe for even the most sensitive skins.

What's your biggest accomplishment as a business owner?

My biggest accomplishment was definitely creating a product for my nephew that allowed him not to have to use and wean off steroid creams. With the Eczema Cream, he has smooth skin and does not have to take any medicines for this condition.

What's one of the hardest things that comes with being a business owner?

Another reason I put so much of my energy into starting Hyla is my own diagnosis of endometriosis and fibromyalgia. Keeping my business going while struggling with chronic pain has been a major struggle.

What are the top tips you'd give to anyone looking to start, run, and grow a business today?

  1. Stay Consistent- Work on your business every day, even just 15 minutes.
  2. Keep Making New Mistakes- Try New Things.
  3. Find Ways to Encourage Yourself- Celebrate Small Goals.

Where can people find you and your business?


If you like what you've read here and have your own story as a solo or small business entrepreneur that you'd like to share, then please answer these interview questions. We'd love to feature your journey on these pages.

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